Earlier this year, Google set a deadline of 21 April, for websites to ensure they are smartphone-friendly (otherwise known as, 'responsive'), and said those that did not meet the requirements risked being bumped down the search rankings.
Recently, I read that around 40% of Fortune 500 companies and half of New Zealand’s top 50 company websites are not 'responsive'.
For some companies, not appearing on the first page of a Google search could be devastating for their business.
On the other hand, those websites which are 'responsive' can expect a significant boost in search engine rankings and site traffic, which could potentially mean more sales.
My Virtual Assistant creates affordable websites, all of which are 'responsive'. :-)
Click here to find out if your website is responsive.